TRUIST
Tech + Touch = Trust
A new entity created from the merger of BB&T and SunTrust, Truist came to Interbrand NY to stand out and create real impact by leading with purpose and delivering an experience defined by a balance of personal touch and advanced technology.
The new Truist identity brings that vision to life through its key elements – color, logo, and wordmark. The signature color, Truist Purple, stands apart from category conventions while also nodding to the merger of equals by combining the burgundy of BB&T and the blue of SunTrust.
︎︎︎ My Role: Designer
︎︎︎ Key Deliverables: Logo, Color Palette, Iconography, Website, Photography Art Direction, Signage & Wayfinding, Interior Design, Motion, Social, PPT
︎︎︎ Team: Chris Campbell, Daniel Irizarry, Tut Pinto, Rory McKinnon, Ashley Min, Ross Norman, Liora Cher, Claudia Sandoval, Sung Suh, Gigi Cheung, Daniella Giavina-Bianchi, Micheal Marotta, Aneesh Sharma, Alexa Ebner, Alicia Hoffman, Will Shepard, Jessica Tsukimura, Penelope Davis, Katherine Pissaro-Grant, Tori Miner, Miguel Rivera, Robert Rosenberg
The new Truist identity brings that vision to life through its key elements – color, logo, and wordmark. The signature color, Truist Purple, stands apart from category conventions while also nodding to the merger of equals by combining the burgundy of BB&T and the blue of SunTrust.
︎︎︎ My Role: Designer
︎︎︎ Key Deliverables: Logo, Color Palette, Iconography, Website, Photography Art Direction, Signage & Wayfinding, Interior Design, Motion, Social, PPT
︎︎︎ Team: Chris Campbell, Daniel Irizarry, Tut Pinto, Rory McKinnon, Ashley Min, Ross Norman, Liora Cher, Claudia Sandoval, Sung Suh, Gigi Cheung, Daniella Giavina-Bianchi, Micheal Marotta, Aneesh Sharma, Alexa Ebner, Alicia Hoffman, Will Shepard, Jessica Tsukimura, Penelope Davis, Katherine Pissaro-Grant, Tori Miner, Miguel Rivera, Robert Rosenberg
![](https://freight.cargo.site/t/original/i/31a0e3a8bc6351668529daf415b65b0f7e0dff5cf9e8d39e6e1e9ec3f9c92f6a/_Truist_brand_assets_0131204.jpeg)
![](https://freight.cargo.site/t/original/i/0f2818a836422827bca7f24b36182d14f7292ee18c9deeccdf1b3d6bf1b415c9/Truist_logo-animaton_white-on-purple.gif)
![](https://freight.cargo.site/t/original/i/76e41258c8bf1a24e7a88003ac5dbd650201ed8744053c9c50b3ac3a048dc2aa/_Truist_brand_assets_0131205.jpeg)
![](https://freight.cargo.site/t/original/i/cc6e427c341372df97be3df6e9cefa7de945a076d477da755bded76256485f91/Truist-03.png)
![](https://freight.cargo.site/t/original/i/5c05dd9b987b0344a549ad4b3a592c2158fe9580dc4ff4b41fdd1a4adc53a516/Truist-02.png)
![](https://freight.cargo.site/t/original/i/fa6c665a11288eddcaf99306a58473bf68bb8cc5730d32ea4a5e7bf52b77e414/Truist-05.png)
![](https://freight.cargo.site/t/original/i/18824fd3ba98d5d6df93736176534b14aa92ed8837b8b38791259f1b2a02c229/Canopy_Sign_3D_05.jpeg)
![](https://freight.cargo.site/t/original/i/f8a3dde1d19f347a191a75330e4dfacc3f29bada538df9f434caec0e67f7d12b/TruistPark-02.png)
![](https://freight.cargo.site/t/original/i/645492708e7d9bb7ccb5963f39be262682da79c4e75f7ff581eb87848d3bf9f2/TruistPark-05.png)
![](https://freight.cargo.site/t/original/i/115e45d8ec5d1a7bc1f9f7bb132595859a0d13ada8ca19427cc1550a7f9dd2ae/TruistPark-06.png)