Tech + Touch = Trust

A new entity created from the merger of BB&T and SunTrust, Truist aims to stand out and create impact by leading with purpose and delivering an experience defined by a balance of personal touch and advanced technology.

The new Truist identity brings that vision to life through its key elements – color, logo, and wordmark. The signature color, Truist Purple, stands apart from category conventions while also nodding to the merger of equals by combining the burgundy of BB&T and the blue of SunTrust.

︎︎︎ Agency: Interband NY
︎︎︎ Team: Chris Campbell, Daniel Irizarry, Tut Pinto, Rory McKinnon, Ashley Min, Ross Norman, Liora Cher, Claudia Sandoval, Sung Suh, Gigi Cheung, Daniella Giavina-Bianchi, Micheal Marotta, Aneesh Sharma, Alexa Ebner, Alicia Hoffman, Will Shepard, Jessica Tsukimura, Penelope Davis, Katherine Pissaro-Grant, Tori Miner, Miguel Rivera, Robert Rosenberg