NIELSEN IQ
Creating an all new source of confidence.
As a data and insights company for nearly a century, Nielsen is particularly recognized for the Nielsen Ratings, a part of their Nielsen Media arm. Now, in spinning off the other side of their business, Nielsen Global Connect, they came to Interbrand NY to create a brand that tells a clearer story of what’s offered: consumer purchasing data for the buy side, all delivered through a digital-first platform. Our challenge was to create a distinct brand for this new entity that nodded to the historic roots of Nielsen but with a new focus on consumer intelligence.
︎︎︎ My Role: Designer
︎︎︎ Key Deliverables: Logo, Color Palette, Graphic System, Illustraion, Iconography, Motion, Social, Art Direction, Website
︎︎︎ Team: Chris Campbell, Daniel Irizarry, Tut Pinto, Alexandra Govert, Daniel Wegman, Steve Haslip, Louise Brito, Daniella Giavina-Bianchi, Alexa Ebner, Lindsey Maino, Penelope Davis, Katherine Pissaro-Grant, Grant Branham, Miguel Rivera, Robert Rosenberg
︎︎︎ My Role: Designer
︎︎︎ Key Deliverables: Logo, Color Palette, Graphic System, Illustraion, Iconography, Motion, Social, Art Direction, Website
︎︎︎ Team: Chris Campbell, Daniel Irizarry, Tut Pinto, Alexandra Govert, Daniel Wegman, Steve Haslip, Louise Brito, Daniella Giavina-Bianchi, Alexa Ebner, Lindsey Maino, Penelope Davis, Katherine Pissaro-Grant, Grant Branham, Miguel Rivera, Robert Rosenberg
![](https://freight.cargo.site/t/original/i/eb240d2d3650e8c129a8a70b7e9a57e540601649ed455c59d38469a492f7b4d1/NielsenIQ_01.jpg)
![](https://freight.cargo.site/t/original/i/e45c4e9ad754b9643992c58696a8b07e2e89a96f62cc0351e92473252bf95f42/3_NIQ_Logo_Animation.gif)
![](https://freight.cargo.site/t/original/i/0a7e18f72b97ab6a74053e49ea6aed2489c0a6035004bdcab72647c4f305d0f3/2_NIQ_Responsive_logo-1.png)
![](https://freight.cargo.site/t/original/i/a7d2fd4980756cdf376e8358473724ca3e1889b0adfe2d6a95f732bd3168a357/4_NIQ_Logo_Details_Animation.gif)
![](https://freight.cargo.site/t/original/i/2063c9b107c26866c0a049961784429d641d8eb9207aa55cbf0aab89ee35d108/NielsenIQ_09.jpg)
![](https://freight.cargo.site/t/original/i/33cd54d4d2bb3a68bd7e4e166560ed6de2153282d85b2624ec38f2a8cd0d5038/7_NIQ_3D_3.png)
![](https://freight.cargo.site/t/original/i/c92f7a96f9ce28967d436701df18e882ef438208fe692eb8522b3dd698dc8637/NielsenIQ_05.jpg)
![](https://freight.cargo.site/t/original/i/f1493037a1d48c1943dde7fc8edf619f8474953da745cf49a74d64aa1c4735d1/NielsenIQ_06.jpg)
![](https://freight.cargo.site/t/original/i/3de3212e6fef893d7eb495fa3b05cb1baed3f54007c331173a07154c9c59cde5/NielsenIQ_07.jpg)
![](https://freight.cargo.site/t/original/i/5dcd9e91ecdd853160d082c275846eae0a4478137018d9ab5d536001a226bac6/14_NIQ_Website.png)
![](https://freight.cargo.site/t/original/i/2c94cbaba8a8fc9115800ad900ed50c9b6466b0ca019c57b307109903d961b13/NielsenIQ_11.jpg)
![](https://freight.cargo.site/t/original/i/f60e5c57ecc38736065632b8b91ba02e66f9ba73b491f9da10d31f8bb0e06c85/19_NIQ_Cheat_Sheet.png)