Creating an all new source of confidence.

As a data and insights company for nearly a century, Nielsen is particularly recognized for the Nielsen Ratings, a part of their Nielsen Media arm. Now, in spinning off the other side of their business, Nielsen Global Connect, they came to Interbrand NY to create a brand that tells a clearer story of what’s offered: consumer purchasing data for the buy side, all delivered through a digital-first platform. Our challenge was to create a distinct brand for this new entity that nodded to the historic roots of Nielsen but with a new focus on consumer intelligence.


︎︎︎ My Role: Designer

︎︎︎ Key Deliverables: Logo, Color Palette, Graphic System, Illustraion, Iconography, Motion, Social, Art Direction, Website

︎︎︎ Team: Chris Campbell, Daniel Irizarry, Tut Pinto, Alexandra Govert, Daniel Wegman, Steve Haslip, Louise Brito, Daniella Giavina-Bianchi, Alexa Ebner, Lindsey Maino, Penelope Davis, Katherine Pissaro-Grant, Grant Branham, Miguel Rivera, Robert Rosenberg