Homemade recipes by Blake Lively.

Blake Lively founded Betty Buzz with a simple idea - that what we drink should be held to the same standards as the foods we eat. The Working Assembly was tasked with uniting Betty Buzz’s current identity and help launch Betty Booze at Total Wine & More stores across the country. This allowed us to apply both brands in a variety of ways from in-store displays, to Prime Day digital ads and both brands’ websites. 



︎︎︎ My Role: Creative Lead

︎︎︎ Key Deliverables: Color Palette, Graphic System, Photography Art Direction, Website, Social Campaigns, Amazon Storefront, Motion, In-store signage, Tasting Experiences, Seasonal Displays

︎︎︎ Team: Jolene Delisle, Tut Pinto, Jen Fisher, Olivia Hunter, Sarah Sprinkle, Erik Poh